Merchandising web app

Merchandising mobile app

Drupal | Sencha Touch | Cordova

Objective: streamline merchandising activities at a leading FMCG distribution and logistics company by developing a web app to run on handheld (Android-powered tablets) for collection of merchandising and competition intelligence data. The app talks to an admin module, complete with a UI for content management, data aggregation and export, analysis and reporting.

Data-driven hybrid app built on Drupal and Sencha Touch.
Data architecture and scalability.
Data traffic optimization and security.

Data structure: content types and taxonomies.
Multiple user roles and permissions.
Advanced yet user-friendly content management.

Modern trade structure: locations, retail chains and outlets.
Share of shelf, share of display, OOS and other key metrics.
Brands, product categories and product lines.

Merchandiser schedule and coverage.
Market and competition intelligence.
Snapshot of your market and the competition, price collection.

Data aggregation, analysis and statistics.
Versatile reporting on key metrics.
Powerful filters and Excel exports.

Filter by period (weekly, monthly, quarterly, annually, custom).
Filter by Location (supervisor area, city).
Filter by Retailer (store chain and stand-alone outlets).
Filter by Brand , product category, product line, product.

In-app features: messaging, imaging, personal notes.
In-house design based on Material Design.
Quick set-up and easy scalability.

SkadIt won a bid to develop a mobile application intended as the main tool for market intelligence and field data collection and analysis at a leading FMCG company. From submitting the offer to delivering the product, SkadIt were driven by their make-it-happen attitude and were ready to take on all challenges, as the project objectives and scope evolved. The SkadIt team was always flexible and ready to suggest out-of-the-box solutions for even the simplest tasks.

Stoyan Hristov, Key Accounts Team Leader, FMCG distribution

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