Merchandising mobile app

Drupal | Sencha Touch | Cordova

Objective: streamline merchandising activities at a leading FMCG distribution and logistics company by developing a web app to run on handheld (Android-powered tablets) for collection of merchandising and competition intelligence data. The app talks to an admin module, complete with a UI for content management, data aggregation and export, analysis and reporting.

  • Data-driven hybrid app built on Drupal and Sencha Touch.
  • Data architecture and scalability.
  • Data traffic optimization and security.
  • Data structure: content types and taxonomies.
  • Multiple user roles and permissions.
  • Advanced yet user-friendly content management.
  • Modern trade structure: locations, retail chains and outlets.
  • Share of shelf, share of display, OOS and other key metrics.
  • Brands, product categories and product lines.
  • Merchandiser schedule and coverage.
  • Market and competition intelligence.
  • Snapshot of your market and the competition, price collection.
  • Data aggregation, analysis and statistics.
  • Versatile reporting on key metrics.
  • Powerful filters and Excel exports.
  • Filter by period (weekly, monthly, quarterly, annually, custom).
  • Filter by Location (supervisor area, city).
  • Filter by Retailer (store chain and stand-alone outlets).
  • Filter by Brand , product category, product line, product.
  • In-app features: messaging, imaging, personal notes.
  • In-house design based on Material Design.
  • Quick set-up and easy scalability.
SkadIt won a bid to develop a mobile application intended as the main tool for market intelligence and field data collection and analysis at a leading FMCG company. From submitting the offer to delivering the product, SkadIt were driven by their make-it-happen attitude and were ready to take on all challenges, as the project objectives and scope evolved. The SkadIt team was always flexible and ready to suggest out-of-the-box solutions for even the simplest tasks.
Stoyan Hristov, Key Accounts Team Leader, FMCG distribution